Posts Tagged ‘define marketing terms’

The Internet Marketing Dictionary now Open to All Users

Saturday, May 24th, 2008

The Internet Marketing Dictionary was released as a $7 ebook in January 2008 after more than one year of (part time) research and writing.

Even if marketers mostly are not very aware of the fact that lack of understanding of the special terminology of Internet marketing can be a serious block to making money online, I thought it very necessary to have such a resource. From my research I found this a badly neglected Internet marketing service. Every dictionary on Internet marketing terms I checked was deficient in one or more points. Especially they are all incomplete and stale. That is, it is impossible to find a definition of more recently created terms like Long Tail Keyword, Virtual Real Estate and similar expressions, which are around already since 2 or 3 years. Trying to find even more recent terms like Micro Blogging or Placement Targeting is totally hopeless.

To prove my point I created this short video. It is about the vicious traps one can encounter when searching for understandable and correct definitions of Internet marketing terms. Wasting a lot of time is the least important one, finding incorrect definitions without realizing it is a much more serious trap.

My goal was – aside from providing the most comprehensive and understandable, correct definitions – to create the most complete and most up-to date dictionary on the Internet. Unfortunately I found that this was an impossible task for a single person unless I would make this a full-time job.

Then, in March, the idea hit me to make The Internet Marketing Dictionary a freely accessible website and invite visitors to contribute their knowledge to the dictionary content. As exchange for submitting definitions of so far not included Internet marketing terms they would have the right to display a link to their website on the definition page. Plus they could add some recommended resources relevant to the definition and include their affiliate link. The details are here on the Contribute and Profit page.

2 months later this idea is now reality.

How about starting some tiny Wikipedia here and providing Internet marketers with a valuable resource to clear all the special Internet marketing terms they do not completely understand? Especially some of the failing marketers will be surprised what a difference it can make to fully understand what a term means compared to only “somehow knowing what it is about”.

I have seen an example where a seemingly minor misunderstanding of a basic term was responsible for a complete bust up. And how clearing up this term to a full understanding turned the project to a final success. It’s not always magic but in some cases it can be!