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Google is the most popular search engine on the planet which handles close to 1 billion search queries per day and dominates about 70% of the search engine market.

It is probably worth knowing how it achieved this unique status.

Google started in 1996 as a research project of two graduate students of the Stanford University, Sergey Brin and Larry Page. Their original goal was, to build a better search engine than what was existing at that time. At that time search engines were not considered as a very important part of the Internet which mainly was based on the fact that using a search engine was a rather annoying experience. Users had to filter actual relevant results out of up to 75% spam  sites returned for a search query. It could take several minutes to finally find a relevant site amongst the search results. Therefore site directories like the Yahoo directory were much more popular means to find content.

The reason for this disappointing performance lay in the fact that search engines – even then market leaders like AltaVista, etc. – had rather crude search algorithms which mainly focused on the evaluation of
keyword s. The more frequent a keyword
appeared on a web page the more relevance was attributed to it. Therefore it was very easy to manipulate search results by keyword spamming and other means. For example finding 7 or more sex-sites amongst the top 10 results for the keyword “stock market” was not an uncommon experience.

Brin and Page had the original idea to include an analysis of the interaction between websites through
link s into their search algorithm. They figured that a website with many links from highly relevant sites would be more important and relevant than a site with no or less backlinks. This became the basis of the later patented PageRank TM  concept. Tests soon proved that the search results delivered were far superior to anything experienced before. Google (the name was coined at that time and is a variation of the word “googol” which means 1100, a 1 followed by one hundred zeros) soon became a insider tip amongst Stanford students and took it’s way to an almost total domination of the search engine market mainly through word-of-mouth promotion.


Google Homepage 

Google homepage on

Google was incorporated 1997, at that time without a laid out plan how to convert it’s superior search technology into revenue and profit. Page and Brin refused to let the integrity of the search results and the company’s mission – “to organize the world’s information and make it universally accessible and useful” - be impaired or corrupted through advertisements on the homepage or search result pages. Therefore they designed the simple and austere Google homepage  with nothing more than the search box on it, which was a world of a difference to other business and service websites plastered with advertisement and became an integral part of Google’s success.

In 2000 Google launched his AdWords  program and since then displays context sensitive sponsored ads on his search result pages which, however, are clearly distinct from the organic search results.

Since 2004 there is Google’s
AdSense  program which allows webmasters to show AdWords ads on their webpages and earn a commission for every click.

Google has developed into a multi billion dollar company within a few years. Meanwhile it has expanded it’s services into other fields and is not only a search engine anymore. There is the email service Gmail, Google maps, the blog portal Blogger and many other services. You can find a list here .

With it’s dominance of the search engine market Google is of superior interest for every Internet marketer. To make it amongst the top 10 on Google for an only mediocre search phrase can take one’s business into completely new levels. Therefore most SEO  strategies are designed to especially achieve good Google rankings.




Recommended Resources:

  • SEO book  is one of the top resources on how to build a Google friendly website

  • Traffic Blueprint  provides a comprehensive video tutorial on some of the most workable SEO strategies to achieve high Google rankings

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