CPC (Cost per Click):
CPC is a term relating
to PPC (Pay per Click
and is simply the
price an advertiser has to pay to the ad publisher for
one click on his ad.
Generally the maximum click
price for a certain keyword is determined by the
advertising service (like Google
AdWords and AdSense
Marketing, Kontera or many
others) when the PPC campaign is setup.
Depending on several
factors the CPC does not always have to be the full maximum bid
price. Under certain circumstances the advertiser can get away
with a lower cost.
Example of a Google AdWords statistics (keywords
and click numbers are hidden). Comparison of the two
highlighted colums show that the max. bid (left colum) is
higher than the average CPC.
[Cost is from Latin
constare= to be fixed, to
imitative, that means the word is formed by imitation of the
sound occurring when something clicks]