Blog is a coined word and abbreviation for Weblog.
Blogs are websites
or pages within a website which, like diaries, are
regularly updated with fresh content
. The Blogger (the person writing the Blog) often posts
about personal things or what he considers interesting for his
readers. The most recent Blog entry is posted at the top the
oldest one is at the bottom.
As far as Internet Marketing is concerned Blogs have
attracted a huge attention over the last 2 years. There are 2
reasons for this:
To serve the current Blog hype
engines are very
interested in Blogs. Therefore they spider
existing Blogs frequently and any new Blog as
soon as possible. So the smart thing to do for a
webmaster with a new website is to include a Blog page
on his website to have it spidered soon.
You can start a new Blog at
which is Google
own Blogsite. Of course this site is
spidered by Google most frequently and if you
place a link
to your new sales website in the blog posts
it is probably the fastest way of getting your
plus the backlink helps it’s link
Unfortunately this technique – like many other workable
marketing techniques – was misused by Blog
who posted an avalanche of automated and
low quality Blog entries just to get lots of
backlinks to their sites. The search engines had
to react to this kind of spam and since some time
the spiders do not always follow links
Some Blogs give it’s readers the possibility to write
comments to Blog entries. The author of the comment can include
a link to his website.
This was then abused by Blog spammers who posted senseless
comments to as many Blogs as possible just to improve their
popularity. Many Blog administrators
reacted by applying the “nofollow” tag to all comments. That
means, search engine spiders ignore these links and make it
senseless for spammers to write their “comments”.
Example of a Blog on www.internet-marketing-blog.com
. Notice the several RSS-feed buttons on the lower left corner.
With a click on one button you can subscribe to the feed
and receive automatic notification when new content is
added to the blog.
Blogging to the
Bank provides a proven
blueprint for implementing blogs that
$1 report on how to find Blogs
which do not apply the “nofollow” tag
to their comments and how to ethically
use Blog comments to increase website