In Internet marketing an Advertisement - or in short:
Ad – is the effort to make a sales message publicly known in
online media such as websites
(where the last two are just special kind of
websites, of course) and others. Per definition an
Advertisement is a paid message. The advertiser pays the
website owner for publishing the ad.
Ads appear in various different forms such as plain text
messages (see definition Classified
Ad), graphics (banner
ads) as well as audio and/or video ads.
Online ads always contain a link
which directs the user to the advertiser’s
Advertisements do not
count as page content.
be to have one’s message displayed in offline media such as
newspapers, magazines, radio, television, billboards and so
. There are 2 forms of ads:
goes back to
= to pay attention to, from
ad = to, towards and vertere
= to turn]